New Event: EMBA for a day

The Smith Business School offers you the opportunity to lead fearlessly! Join the Smith Business School's EMBA for a day on November 12,  2017 and participate in a class simulation where you will learn more about our unique EMBA program and executive coaching tailored to every student, and network with our high caliber EMBA students and alumni to hear different perspectives and stories of their career transformation.


Market Entry Strategy for Business' Innovation

Innovation is the key to business growth or even its survival.  Developing the right marketing strategy for your innovative products or services is critical to business success in this constantly changing business environment.  Professor Judy Frels will share her remarkable marketing knowledge on market entry strategy and illustrate how to implement it through a case simulation.  This EMBA class simulation will make marketing insights accessible to business leaders and marketing professionals. 

Come and join the


Date: November 12, 2017

Time: 11:00 am to 3 pm    

Venue: University of International 

Business and Economics

Ranked No. 10 in the U.S. by Financial Times 2017, the University of Maryland's Global Leadership EMBA Program in Beijing hand-selects the best Smith School professors to teach a curriculum designed to ensure business leaders master the most crucial skills to succeed in the Chinese market that is fast-paced, data-driven and complex. 

Our distinctive points include: 

- World-Class Faculty 

- Executive Coaching 

- Original US MBA Degree 

- Strong Alumni Community

- Competitive Tuition in China

- Cohesive US Business School Learning Experience 

About the Professor

Judy Frels

Assistant Dean

Robert H. Smith School of Business

University of Maryland

Judy Frels is a Clinical Professor of Marketing and teaches Marketing Strategy and leads Action Learning Projects at the EMBA and MBA levels at the University of Maryland’s Robert H. Smith School of Business. She is the Assistant Dean of Online Programs. Professor Frels' research focuses on consumers' perceptions of environmental products and firms' strategies for entering emerging markets. She has taught executive education and consulted with a variety of multinational firms.  She holds a Ph.D. in Marketing from The McCombs School of Business at the University of Texas at Austin. 

     About the Smith EMBA Alumna

Catherine Feng

Catherine Feng graduated from the Smith EMBA program in 2014. She joined Qualcomm Wireless Communication Technologies (China) Limited in 2012 and serves as a Senior Marketing Manager. She accumulated extensive experience while working cross-functionally for Motorola, and Nokia before that.