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Masters in Marketing Analytics Program

The Master of Science in Marketing Analytics program offers solid training in consumer analytics, allowing students to analyze data to generate valuable customer insights.  Students will develop proficiency with marketing models and social media analytics. The program’s unique curriculum teaches students how to harness, process and analyze massive amounts of data to address marketing problems, including microtargeting, customization, predicting customer purchasing and satisfaction, and assessing the impact of marketing activities and campaigns.


This program is ideal for those with a background in quantitative disciplines or an aptitude for qualitative analysis who are also interested in business and marketing. Experiential learning opportunities are available through application courses and Action Learning Projects.


Median Expected Starting Salary: $86,500*


*from GMAC 2017 Corporate Recruiters Survey


* Starting salaries vary based on industry, company and work experience


This program is STEM-eligible. For more information,click here.


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